CRM DATA CLEANSING

Marketers live and die with the quality of their data. Yet, very often, they base and manage expensive marketing programs around data that is “dirty.” That is, data that is loaded with duplicates, wrong names, wrong email and mailing addresses, false companies and incorrect titles.

How does the data get that way? Waves of contact data are collected from web site hits, trade shows and events, marketing programs and SEM; then it is poured into Salesforce.com™ or some other SFA tool without filters that dedupe and validate that data. All of which exposes you to a greater chance of your marketing programs and telemarketing programs not pulling well—or pulling a large percentage of the wrong prospects.

Catapult can prevent you from wasting valuable marketing resources on dirty data.

Before you launch another campaign, find out how Catapult can help you clean, standardize and dedupe your existing databases, or even merge multiple databases together. Catapult can also do a detailed analysis of your data to uncover target audience segments and upsell or cross-sell opportunities to your customers and prospects.

The results will be better response rates, higher quality leads in the funnel, new marketing opportunities and optimized usage of your SFA, CRM and Marketing Automation tools.

Did you know?
Catapult processes, cleans and dedupes contact information for millions of records every month.

Want more specifics?
Contact us now for a one-on-one review.