SEM/SEO
Search Engine Marketing (SEM)
Paid search marketing using Google, Yahoo, MSN and others has become an essential tool in developing consistent inbound lead flow for virtually every successful organization.
Catapult helps you develop a cohesive strategy around your pay-per-click programs and can enable your organization to improve your cost per click and your conversion rates. Starting with an assessment of your objectives and current search marketing practices, we will:
- Research keywords and help create the right content offers to support those words
- Manage ongoing bid optimization, budgets, and keyword refinement
- Write copy and create landing pages to maximize qualified conversion
- Configure ad platform reporting and provide monthly analysis and trend reports
Search Engine Optimization (SEO)
One of the most effective ways to improve your lead generation is to first make your web site and its content much more visible to organic search results. Search Engine Optimization is a process that identifies methods for elevating your position in the business categories that most closely align with your sales objectives.
Catapult can provide a detailed program to improve your Web site contents’ performance in organic search, including:
- Keyword ranking
- Keyword density assessment
- Link popularity review
- Copy editing and coding changes
- Page title and META data analysis
- Sitemap development, submission and management
- Quarterly SEO analysis
Catapult recently helped double a client’s conversion rates on inbound leads from a Google campaign.
Want more specifics?
Contact us now for a one-on-one review.