FUJITSU
Fujitsu wanted to more effectively market their servers, storage and mobile computing solutions to enterprises in North America. Catapult developed a reliability positioning theme that also worked within Intel and Microsoft co-op guidelines, then introduced a series of 10 print ads running in business and trade publications from ComputerWorld to Fortune Magazine.
Multiple ads have ranked tops in readership studies provided by the publications, and the concept of reliability associated with Fujitsu Computer Systems has risen more than 100% over the past two years.
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