E2OPEN
E2Open is a leading developer of supply chain IT solutions. With a stable of top enterprises as customers, they wanted to leverage their key customer experience in a campaign that opened the dialog with a number of new prospects.
Catapult developed a 4-touch meeting maker campaign that, in conjunction with telemarketing, achieved 10% response rates and created a dramatic increase in qualified sales calls and customer appointments. This campaign is now being deployed on a quarterly basis to select new prospects within named accounts.
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