• WANScaler
  • WANScaler DM
  • WANScaler Postcard
  • WANScaler EM
• Presentation Server
  • Presentation Server DM
  • Presentation Server Ebook
• Application Acceleration
  • Application Acceleration Banner 1
  • Application Acceleration Microsite

CITRIX

Citrix is the industry leader in application performance infrastructure. In order to help communicate that leadership position in a consistent way, Catapult has helped Citrix create its first global field marketing campaign series, with both product and thought leadership programs.

In the space of several months Catapult developed 3 integrated campaigns that included print ads, banner ads, direct mail, email, informational content guides and microsites, and coordinated those assets to be delivered to field offices around the world. Catapult also managed the execution of the North American campaigns and tested various media and offer formats for a variety of Citrix product initiatives.